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5 Must-have Smartphone Apps for Small Business Owners

Written by Anne Taylor

Can you really market a business with just a smartphone? We think you can! Our phones have modified the way we advertise products to potential buyers.The key to communicating with consumers is through your smartphone because they’re on their smartphone!

Many entrepreneurs have minimal resources when they launch a startup. Business and marketing equipment can get expensive, fast. One resource most of us have is a smartphone! With the right idea and the right mobile tools, you can run a business without wasting valuable resources. This allows you to invest money back into your business instead of investing it on software programs you don’t even know how to use.

Realizing the power of apps!

As a business owner you do not always have the time to execute marketing plans. A smartphone can be made more versatile when you choose and use efficient software. Mobile apps can help fill your day with opportunities to connect, engage, and share. They’re powerful, they’re fun, and they’re incredibly useful! Here are the top 5 must-have marketing apps for small business owners.

Facebook Page Manager

Pages Manager helps admins connect with their audience and keep up with activity on multiple Pages, all in one place. Post updates and photos and respond to comments as your Pages. You can also view and reply to private messages sent to your Pages. Pages Manager is a must have, download it now if it’s not already in your arsenal.

Facebook Ads Manager

As business owners and marketers spend less time on desktop computers and more on mobile devices, advertisers have a growing need to manage Facebook campaigns on the go. In an effort to make mobile ad campaign management even easier using Facebook advertising, the Ads Manager app was launched. If your business is running Facebook Ads (which it should be) then this app is another no-brainer.


This app is a better way to make collages. Layout lets you create one-of-a-kind layouts by remixing your own photos so you can share them. Choose photos from your gallery—or use the built-in Photo Booth to snap spur-of-the-moment shots—and instantly see them laid out in a cool collage.

Pick the layout you like best, then edit it to make it your own. Layout’s smooth, intuitive process gives you complete creative control. Tap to mirror, flip or replace images, hold and drag to swap them, pinch to zoom in or out, or pull the handles to resize. They say a picture says a thousand words, with Layout yours will say even more.


Schedule, publish, and monitor conversations from anywhere. Whether you’re editing a scheduled post on the train or capturing a video with this social media management tool. Once you start your 30 day trial, you’ll be asking yourself why you didn’t start using Hootsuite earlier.


Get noticed, win new customers and grow your business with animations that drive engagement with easy to create and share professional, eye-catching videos that stand out on social. No design or editing skills required! Ripl also tracks your success so you can perfect your posts and optimize your results.

Ready to engage?

As you can see, there are tons of helpful marketing apps for you to try. You probably don’t need all of them on your smartphone, but hopefully you’ve found a few that can help make your marketing efforts more efficient. And by all means, let us know if you have a must have app that we didn’t mention!

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