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Field Guide Term:
Facebook Ad

The structure of a Facebook advertising campaign consists of three levels: a campaign, an ad set, and an ad.

The last stage of the campaign structure is the ad level, otherwise known as your creative. Your ad is what your customers or audience will see. This is where you choose your ad format and creative including images, videos, news feed text, URLs, display link text, and a call-to-action (CTA) button.