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Field Guide Term:
Evergreen Content

Content that is long-lasting and sustainable for businesses to promote. The term is derived from evergreen trees, which have leaves that stay green all year round regardless of the season. The content must be able to stay relevant for long periods of time. Examples of Evergreen Content include “listicles,” product reviews, tutorials and “how-to” videos, industry tips, and FAQ articles and videos. Content that is not evergreen includes news articles, statistics that may go out of date, articles focusing on trends or fads, and seasonal content.