An eCommerce term used to describe a visitor on a web page who leaves that page before completing a purchase. An example of this is when a visitor adds items to a shopping cart on a website but leaves the site without completing the purchase.
An eCommerce term used to describe a visitor on a web page who leaves that page before completing a purchase. An example of this is when a visitor adds items to a shopping cart on a website but leaves the site without completing the purchase.