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Field Guide Term:
Call to Action (CTA)

A call to action is like a sign telling your audience what to do.  It can be as obtuse as a neon flashing button or it can be more subtle. Some examples of a CTA include:

  • Sign-Up
  • Register
  • Call
  • Subscribe
  • Donate
  • Buy
  • Order
  • Share
  • Follow
  • Download
  • Click here for

Call to actions are helpful because they tell your audience exactly what you want them to do.  The clearer the CTA the better.  Your CTA can elevate or deflate your site’s CTR, CPA, and advertising campaigns successfulness.