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(865) 240-0297
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556 E Broadway Ave
Maryville, TN 37804

Marketing
Mountaineer Assessment

Are you a Survivalist, Day Hiker, Endurance Hiker, or Trail Runner?M

Complete the survey to find out!

Step 1 of 12

8%

Which category does your business fit in the best?*
How old is your business in years?

Do you currently have a website?*
- Yes
- No
What's your website address?
On a scale of 1-10, how does your website stand up to your competitors?*
- 1 (They are killing me!)
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10 (They wish they had my website!)
How old is your website design?*
- 0-1 Year
- 1-2 Years
- 2-3 Years
- 3+ Years

Which social media networks is your business active on?*
- Facebook
- Instagram
- LinkedIn
- YouTube
- Twitter
- Tik Tok
- None
How often does your business post on social media?*
- Seldom
- Once a month
- Once a week
- Multiple times a week
- Once a day or more

What has been your average monthly marketing budget over the last year?*
- 0
- Up to $100
- $100-500
- $500-1000
- $1000-2000
- $2000-4000
- $4000+
What marketing tactics have you used in the last year?*
- Google Ads
- Newspaper Ads
- Billboard
- Radio Commercial
- TV Commercial
- Social Media Ads
- Direct Mail
- Trade Shows
- None of the above

How many employees does your business have?
What is your estimated annual revenue?

Do you have access to your Google Analytics account?*
- Yes
- No
- I don’t know
How often do you look at your Google analytics?*
- Seldom
- About once a quarter
- Once a month
- Once a week
- Daily
Do you have access to your Google My Business profile?*
- Yes
- No
- I don’t know

Does your logo evoke a sense of credibility at first glance, or does it look more home made?*
- Our logo communicates the value of our brand 100%
- I mean, it’s not that bad.
- Totally homemade
Is your logo better than your competitor's?*
- Yes
- No

Are you running Google Search Ads?*
- Yes
- No
- I don’t know
Do you have access to your Google Ads account?*
- Yes
- No
I can track most of our sales back to specific marketing campaigns, sometimes to the dollar.
- Disagree strongly
- Disagree
- Neutral
- Agree
- Agree Strongly

Do you sponsor anything in the community (non-profits, events, etc)?*
- Yes
- No
Are you a member of your local chamber of commerce?*
- Yes
- No
How many chamber events do you attend each month?*
- 0
- 1
- 2
- 3
- 4+

I have identified clear goals for my marketing that are specific, measurable, achievable, relevant, and time-bound?*
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
Do you know what your customer lifetime value is?*
- Yes
- I have a rough idea
- No
- What’s that?

How many Google reviews does your business have?*
- 0
- 1-5
- 6-10
- 10-20
- 20-50
- 50-100
- 100+
Do you have a list of email addresses for your current customers or potential customers?*
- Yes
- No
Do you send out email marketing to that list once a month or more?*
- Yes
- No
Approximately how large is your email list?*
- Less than 100
- 100-500
- 500-1,000
- 1,000-3,000
- 3,000-10,000
- 10,000+

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556 E Broadway Ave Maryville, TN 37804

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