How to Market Your Home Service Business: Word of Mouth is Great, Until Your Competitor Starts Advertising.
You have years of experience in your craft. You do solid work and your customers love it, but sometimes it's hard to keep the phone ringing. And if your competition is out-marketing you, it does not matter how much better your product or service is, because they are intercepting the customers before they can come […]
What your parents didn’t tell you about starting an ecommerce business
If you are, or even might be in the future, thinking about taking your sales online with an ecommerce website, then this workshop can help you understand your options, costs, opportunities to seize, and pitfalls to avoid. You will learn about: Your options for ecommerce platforms Advertising your ecommerce store The logistics of an ecommerce […]
Why Your Branding is the Foundation of Your Business and How to Protect It
Think of your favorite shoes. Can you picture the logo of the brand? What do you think about when you think of those shoes? Quality, comfort, durability, aesthetic? Do you remember the last ad or commercial you saw for that brand? The experience you've had with those shoes and that company are all things that […]
Intro to Social Media Ads
Social media ads provide an incredible opportunity to reach your market with targeted options. Tonia Latham will walk you through Ads 101 for the major platforms with: Key terms you need to know Setting goals that connect to your business goals Targeting the right audience Budgeting and expectations Using the right graphics and copy Measuring […]
1st Quarter Social Media Review
Social Media is constantly changing and new platforms come along every few months. Tonia Latham will lead you through the most important changes that have happened YTD and what to look out for next quarter. Register:
