Think of your favorite shoes.  Can you picture the logo of the brand?  What do you think  about when you think of those shoes?  Quality, comfort, durability, aesthetic? Do you remember the last ad or commercial you saw for that brand?   The experience you’ve had with those shoes and that company are all things that inform your perception of that company’s brand.

And your customers have analogous experiences of your business’s brand.  What do they envision? How does it make them feel?

Your brand is the foundation, not only of your marketing, but of your business itself.  Protect it and your business will thrive.  Neglect it at your own peril.  In this workshop we will be examining all the elements of branding, from naming and logos to customer service, and how to make sure your brand is thriving.

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