Create a Google Business Page: https://business.google.com/add/info
Manage Your Google Business Page: https://business.google.com/manage/
Bing Places: https://www.bingplaces.com/DashBoard/Home/
Google Analytics and Tag Manager: https://www.google.com/analytics/
If you choose to run your analytics through tag manager you want to make sure you don’t have your analytics tracking code in the page or you will register twice as much traffic than you actually have.
Help Setting Up Analytics: https://support.google.com/analytics/answer/1008080?hl=en
Google Search Console: https://www.google.com/webmasters/
Once you have Analytics and Search Console setup you will want to link them together by going to the Aquisition->Search Console in Analytics.
Google Structured Data Test: https://search.google.com/structured-data/testing-tool/u/0/
Local Listing Scanner: https://www.yext.com/partner/epicninemarketing/diagnostic.html
Google Page Speed: https://developers.google.com/speed/pagespeed/insights/
Google Mobile Friendly Test: https://search.google.com/test/mobile-friendly
Shrink the file size of your image with Tiny PNG: https://tinypng.com/
SEO Table of Elements: Click Here
For Wix and Squarespace sites just add /sitemap.xml to the end of your url to see your sitemap.
If you are using WordPress then you can setup your sitemap through the Yoast SEO plugin. We have a thorough tutorial on how to setup the Yoast plugin here.
Researching which keywords you want to be found for is a key part of SEO. The key is to find keywords people are actually searching for that pertain to your business. So, before you start optimizing make sure the keywords you are optimizing for have significant traffic with a tool like Keywords everywhere. If you are a local business then you will want to make sure you use your city name in the search as well: “SEO experts in Maryville” for instance.
Make a link to get Google reviews:
- Go to the Google Places API and search for the place ID of your business.
- Add your place ID to the end of this link:
You can use this template to insert your schema.org data into your site. Replace YOUR URL, YOUR BUSINESS NAME, etc with your information. You add or remove styling as long as you keep the itemscope, itemtype, and itemprop information in the code.
<footer class=”footer” role=”contentinfo” itemscope=”” itemtype=”http://schema.org/LocalBusiness”>
<img src=”YOUR LOGO URL” itemprop=”image”>
<a class=”source-org copyright” itemprop=”url” href=”YOUR URL”>YOUR URL</a>.
<span itemprop=”name”>BUSINESS NAME</span>
<address itemprop=”address” itemscope=”” itemtype=”http://schema.org/PostalAddress”> <span itemprop=”streetAddress”>STREET ADDRESS</span>,<br> <span itemprop=”addressLocality”>CITY</span>, <span itemprop=”addressRegion”>STATE</span> – <span itemprop=”postalCode”>ZIP CODE</span> </address>
<p><strong>T:</strong><span itemprop=”telephone”><a href=”tel:YOUR PHONE NUMBER”>YOUR PHONE NUMBER</a></span></p>
<p><strong>F:</strong><span itemprop=”faxNumber”>FAX NUMBER</span></p> <p itemprop=”email”><a href=”mailto:YOUR EMAIL ADDRESS”>YOUR EMAIL ADDRESS</a></p>
- Get links from credible sites back to your site. Your chamber of commerce is a great place to start. Other possibilities might be vendors that you use or stores that sell your product or use your service. Link building is less technical expertise and more social. Becoming an expert in your industry and providing great content for others to link to is also a great strategy to build credible links back to your site.
- Make sure your website is worth coming to. Once someone lands on your site is it designed in such a way that immediately evokes of a feeling of trust and professionalism? If it doesn’t then you might want to consider some design overhaul so that after people find you they will want to use you. If your site looks great make sure you have clear calls to action above the fold. Do you want people to call you? Tell them to and make it easy for them to find the number and click it when they are on their phone.
- Find similar businesses in similar markets that are ranking #1. If you are in Knoxville search for your counterparts in Little Rock or Raleigh and see who comes up first. If you are in Kingsport search for a similar business in Chattanooga. Once you find them stalk their website a little and see how they tell people about what they do. Do the same for your competition in your own city, but remember, don’t plagiarize or wholesale copy their tactics. Google frowns on duplicated content and will know who had first.
- Use software to track your ranking progress. We use seoprofiler.com and love it. Moz.com, semrush.com, and majestic.com can also be helpful and have free accounts, but to use the better parts of the software you have to pay for it.
Service Area Businesses:
SABs have a a little more work cut out for them than brick and mortar offices and stores when it comest to local SEO. The 3 main factors Google looks at are: relevance (Are you a plumber?), prominence (Are you a notable roofer?), and proximity (Is your business’s physical location near the searcher?). As an SAB you can have relevance and prominence, but you will always lose on proximity to businesses that have a physical location. So beef up on your prominence and relevance. Get more reviews and links to your site than all the other plumbers around. Get your reviewers to mention the city they were served in. Show Google that you are the best damn plumber around. Then have a service location page for each of the cities you serve.
Also, keep an eye open for when a new feature Google is testing will be coming to our area: https://www.google.com/adwords/express/home-service-ads/index.html
Hiring an SEO?
If you’ve learned all you want to learn about SEO and your business has grown to the point that you can pay someone to work on SEO for you then watch this video from Google to get an idea of what sort of questions to ask:
Still need help? Send us a support request to firstname.lastname@example.org or give us a call to setup an SEO audit and discuss our managed SEO services.