We track your marketing to ensure we are helping your business grow.
Don’t gamble with your marketing. If you can’t measure how well your marketing is doing then you could be slowly creeping towards the end of your business. We can help track all your marketing to see what is working and what needs to be tossed. Think about the amount of money you spend or are thinking about spending on various marketing sources. Are you buying ads on Google, Facebook, or local media sites? Are you spending time and money on email marketing? While some of these mediums provide basic tracking you still might not know if they are actually converting people to paying customers. Think about it… If you spend $1000/month on Google ads and $200 on Facebook ads, do you know which are actually resulting in phone calls or contact form submissions? Tracking and analyzing helps determine where your marketing dollars are being spent the best. Here are some of the things we can track and analyze from first contact to conversion:
- Referrals from other sites
- Calls made after viewing your site
- Calls made from offline marketing
- Track where the most profitable conversions are coming from
- A/B Testing
- Email Marketing Effectiveness
- And with a little creativity we can help track offline marketing as well.
- Printed publications
- Radio ads
- TV ads
- Pretty much anything that isn’t on a computer screen